“Periods aren’t fun, we know, but as a woman what a precious gift it is to be able to create life. The moment a child is born, the mother is also born. This ad is therefore a celebration and appreciation of these women on Mother’s Day,” says Darlene Smith, marketing director at Lil-lets.

Lil-lets recently launched the ‘We are Women’ campaign, a simple, different and honest account of all the aspects of being a Woman. The insight for the campaign was derived from exactly what it is that makes Lil-lets special: the Lil-lets range, from tampons to pads, liners to feminine wipes, has been created by women for women. After all, who better understands women and their needs than other women?

The ‘We are Women’ Campaign is more than just an advertising campaign. It shifts the paradigm for women and creates a movement in which women of all ages, realise just how wonderful they really are. By understanding what it means to be a woman, and a mother, motherhood can truly be celebrated in a sincere, meaningful and insightful way.

“The ‘We are Women’ campaign has received a lot of love and appreciation from women from all walks of life. Many have shared their stories and comments on social networks confirming that Lil-lets is resonating on a deeper level with women in South Africa ,” concludes Smith.

As mothers, the love we have for our children is bigger than a human heart can hold, so our hearts grow very, very big.

The 30 sec advert will be aired on Mother’s day on various channels such as M-Net, BBC Entertainment, kykNET and e.tv.