Conceptualised for Kraft Foods by Ogilvy Cape Town’s creative team of Chris Gotz, Peri van Papendorp and Jamie Mietz, the loxion love story follows a wire-frame car artist who needs a Halls to breathe deep and make his move.

London Models, headed up by Dave, pimped the hero’s ride, building the life-size, wire-frame car from scratch.

To see the advert, click here.

For more information on Egg Films, visit www.eggfilms.tv.