Designed to recognise and reward superior on-pack activity and to establish on-pack as a stand-alone media category, the awards were engineered by Pyrotec PackMedia, which offers on-pack promotion and communication solutions. This year’s awards showcased exciting new innovations in on-pack, and the finalists were judged on originality, impact and clever use of space.

Ravi Naidoo, founder of Interactive Africa and Design Indaba, kept guests mesmerised with his presentation on “Inspirational Design”, which included examples of inspirational on-pack innovations. His presentation showcased some of the creative talent South Africa holds, and left the audience feeling stimulated and invigorated.

Colgate’s reverse printed label was awarded second place for its functional, easy-to-understand, user-friendly label, with Luthando Nqulwana accepting the award on behalf of Colgate-Palmolive.

Ice Age Fix-a-Form® was awarded first place in the promotional category for its functional yet eye-catching promotional campaign, which encouraged healthy eating amongst its target audience and offered consumers many opportunities to win. Jan Louw from Ideafruit accepted this prestigious award.

Johnson & Johnson’s Rehidrat’s bold and eye-catching Fix-a-Form® Leaflet Label was awarded the first and only prize in the Informational Category, with Engela Du Preez of Brain Reserve accepting the award. Judges commented that the on-pack device was well-designed, easy-to-read, contained all the relevant information and encouraged customers to read further.

About the Pyro Inspiration Awards

Pyro Inspirations Awards are awarded five times a year at two month intervals for the best on-pack devices. The winners of the bi-monthly awards proceed into the final round and are judged by a panel of esteemed judges (which include representatives from the media, marketing, branding and FMCG industries) at the end of that year.

For more information on Pyrotec and the Pyro Inspiration Awards, visit www.pyrotec.co.za.