Versus fans can celebrate their differences via
Facebook and share their strong opinions about life. Apple vs. Blackberry? Rock vs. Classic? Eat vs. Be Eaten? To Mo or not to Mo this Movember? Versus calls on everyone to tell them where ones loyalties lie and one could stand the chance to win an awesome e-reader tablet or one of five e-book vouchers and great product hampers.
Characterised by an uncomplicated, easy-drinking style, Versus continues to bring a refreshing, fun approach to the enjoyment of wine through its innovative packaging and its timeless, stylish, easy-drinking wine.
“With this campaign we aim to celebrate the freedom of the individual,” says the winemaker of Versus, Abraham de Villiers. “Everybody likes to think they’re different or unique and the truth is everybody is, our objective is to get those that don’t categorise themselves as ‘the norm’ to stand together and celebrate their differences.”
De Villiers continues, “We chose
Facebook as a medium to engage with our brand followers and to celebrate the fact that although these consumers are part of a group that prefers to be different they are still part of an uncomplicated social environment where they can truly express themselvesamongst people with whom they feel comfortable.”
“We see the differences that exist in popular culture between people who like to be recognised as individuals, together against the norm,” he adds.
Visit the Versus page on
Facebook to enter the competition.