GUESS jewellery to showcase cinema campaign with Cinemark
Marketing 9
In the category’s first ever TV commercial this season, GUESS Jewellery will be showcasing their exclusive products to several European and Middle Eastern countries and with the assistance of premiere advertising sales company Cinemark. The goal with this is for the brand to elevate its reputation even further in the local market.
In a bid to further maximise GUESS Jewellery’s exposure, they have chosen to launch cinema campaigns in select marketplaces to ensure the campaign message is delivered to captive fans of the brand. Based on Cinemark’s experience with the movie audience demographic, the cinema campaign is expected to effectively reach local audiences via a medium that is highly visual and intensely engaging, in a setting that is relaxed leaving viewers in a receptive mood.
Not only is this a unique opportunity to highlight GUESS Jewellery in thought-provoking way on the big screen, Cinemark provides the brand with a chance to really engage with those who enjoy the products. As cinemas are often in shopping malls, where most retailers for GUESS Jewellery are too, the campaign strategy offers a palpable and compelling collaboration.
About the author
This is only some dummy text because I dont really know what to write. This is only some dummy text because I dont really know what to write. This is only some dummy text because I dont really know what to write.