“Apart from the fresh look and a more prominent iconic Wild Island logo, the consistent design elements clearly communicate the unique properties of the MultiVit, Energy and Lite ranges”, says Beverly Wilson, Wild Island’s marketing manager. “The aim was also to maximise shelf impact and ensure ease of choice for the end consumer. In addition, the new cap will provide differentiation and the clear bottle allows more colour impact”.

The new look range still comprises the mouth-watering Wild Island smoothie range, as well as the functional benefits of the Wild Island Multi Vit, Wild Island Energy and Wild Island Lite (diabetic friendly) ranges.

The pack design for the new look range was designed by Red Crown. Consumers can expect to see Wild Island’s new look on shelf nationwide from November 2012.

To create further excitement and drive awareness of the new look pack, Wild Island is once again pulling on its dancing shoes with its headline sponsorship of the second season of SABC 1’s hit urban dance show, Turn It Out. This airs every Wednesday evening on SABC 1 at 19:00 with a repeat show every Thursday at 10:30. The finale will be broadcast on 24 April 2013.

If things weren’t wild enough, Wild Island is also offering viewers 25 weekly cash prizes of R5 000 each during the course of the series and even more cash prizes are up for grabs in the exciting “Groova to Win” in-store competition until 26 April 2013. Consumers will find a unique code printed on the bottle under the Wild Island new look label, which serves as an entry mechanism to the competition.

By including the trade in the campaign, Wild Island is able to generate added awareness and excitement on all levels.