Student Brands joins the Fore Good Group
Marketing 38
Youth marketing specialist, Student Brands, has announced that they have joined the Fore Good Group. Fore Good is a leading brand builder and distributor in the FMCG sector offering suppliers comprehensive solutions - from importation rights to merchandising and marketing.
“We were still in a start-up phase when we approached Fore Good with the intention of selling advertising space in the BRAND magazine. They recognised growth potential in our business and asked if we would be open to the idea of joining forces with them and I said yes, and that was the beginning of our partnership journey,” says Daryl Bartkunsky, managing director of Student Brands.
By bringing Student Brands into the group the company will now be aligned to a strong brand name, powerful backend services, as well as an array of strategic alliances within the group itself and access to growth opportunities.
“By joining Fore Good the Student Brands team has not only grown in size, but also gained valuable insights from top level management, Leron Varsha, CEO of Fore Good and Selwyn Smith Chairman of Fore Good,” says Bartkunsky.
Student Brands will work closely with Fore Good’s directorate and marketing teams.
Joining Fore Good was a strategic opportunity not only for Student Brands but for Fore Good as well. “We are happy to have Student Brands on board. The achievement further strengthens Fore Good's strategic service offerings.”
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