Orbit teams up with Tag 8 Media for a sampling campaign with Seattle Coffee Co.
Marketing 27
How often has anyone enjoyed a cup of coffee and wished they had some gum on hand afterwards? Thanks to Wrigleys, one can “Start with a coffee, end with an Orbit” every time they visit Seattle Coffee Co. during January and February.
Orbit teamed up with South Africa’s coffee media pioneers, Tag 8 Media, to launch a first-ever sampling campaign designed to get a gum sample in the hands of every customer with every coffee served.
For customers on the go, there’s a sample attached to the sleeve around their cup and for those enjoying their coffee in store, there’s a sample tucked into the specially engineered and patented tag on their coffee cup handle.
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