The main objective of the advertising campaign running on TLC’s Mirror Decals and A3 Frames, in the change rooms of the top 41 Premium Edgars stores where Revlon is stocked and sold, is to speak to image conscious women who have disposable income available to spoil themselves.

“The campaign works as there’s little wastage in an uncluttered advertising environment,” says TLC’s Brett Tucker.

Each Photoready Primer, Shadow and Sparkle palette features a primer, three highly pigmented eye shadows, and a sparkle top coat. Consumers can use it wet for more colour intensity, or add a sparkle top coat for a multi-dimensional, intensely shimmering effect.

“The campaign brings across the message that women can ‘be photo ready in any light. There’s no better place to communicate this message than in a change room with traditionally terrible fluorescent lighting and in a store that stocks the brand,” says Tucker.

“Our media platforms speak to the right consumers at the right time, as they are already shopping and actively looking to spend money on themselves,” he adds.

For more information about TLC, visit www.primedia-unlimited.co.za.