The outdoor experience created indoors, helped consumers to experience the benefits of Ray-Ban Polarised lenses. Mall-goers were encouraged to try on their favourite style of Ray-Ban sunglasses, with Polarized lenses, while sitting in a Jeep with a bright polarised light reflecting off the bonnet to represent the glare created by the sun. Once visitors put the Polarized sunglasses on, they could see how the Ray-Bans eliminated the glare with zero strain on their eyes and better clarity.

As part of the visitor experience, there was also an un-polarised screen on display. A dismantled television with the polarised filter removed from the screen appeared to be plain white to anyone not wearing Polarized sunglasses – images ‘magically’ appeared when Ray-Ban’s Polarized sunglasses were worn.

All Ray-Ban fanatics took home a printed photo of themselves wearing their favourite frames as well as a R250 discount voucher that was redeemable at the optometrists in that specific mall towards the purchase of a pair of Ray-Ban Polarized sunglasses.

“During the activation we helped portray Ray-Ban as the coolest eyewear brand on the market and that for the past 76 years they have invested in eyewear, with a strong focus on quality and technology,” says Nicole Rollings, owner of EnOv8.

“The activation ran smoothly - as always by the EnOv8 team - and became part of the larger Ray-Ban Polarized campaign that carried through at store level towards the end of 2013. Ray-Ban Polarized replenishment orders post the campaign period were very strong for our local market and extremely positive within international standards,” says Thera van’t Hof, brand manager: Ray-Ban, Vogue Eyewear and Persol.

For more information, phone 021 404 0645 or visit www.enov8.co.za. Alternatively, visit the Facebook page.