By Remy Raitt
1300 delegates, 25% of which were clients, and over 4000 entries into the festival saw a very busy little French city. Alves said data was a buzzword at
Cannes; “big data, little data, micro date, extreme data” as were wearables, predictable data and artificial intelligence. The festival’s biggest trend according to Alves was gender equality and the year’s taboo word was ’target market’.
Y&R South Africa scooped two Lions for work they did for Land Rover at this years festival.
Another honour for the agency was the invitation extended to Sun to participate in the Cannes Master Class. The class consisted of one brief, nine masters, 12 countries, 40 students and 30 hours of intense learning and thinking. Sun was one of three creatives invited from Africa and was blown away by the tutorage of the masters.
The industry leaders included, Mark Tustell, master of strategy Lucy Jameson, master of data David Shing, master of selling Barry Wacksman and master of innovation David Droga. Sun said these masters used examples like
Always’ #LikeAGirl, Volvo’s Life Paint and
Apples’ iPhone 6 billboards as shining examples of masterful work.
Perhaps the highlight of the talk, and the reason everyone was sitting comfortably in a Ster Kinekor theatre was the showing of the top achieving work at
Cannes Lions 2015. These adverts and campaigns were produced around the world and as Alves said, “Made us jealous that we didn’t do them”.
Some of Y&R’s favourite wining work included:
For more information, visit
www.whyweare.co.za. Alternatively connect with them on
Facebook or
Twitter.