The intense, four-day, 360 degree campaign incorporated editorial, video clips, audio, images and wallpaper adverts that were featured across 50 of SPARK Media’s Local News Network (LNN) sites.

As part of the communication strategy, editorials about the Springboks’ new Rugby World Cup apparel accompanied the advertising. “These were placed in various formats including articles, video, Instagram pictures and audio snippets,” says Marc du Plessis, commercial director at SPARK Media.

“It was a great campaign that through strategic placement, got the message across to the right audience in short time frame. It does prove the point that good content, even in a condensed campaign, goes a long way to create engagement with consumers.”

Click here to see a snippet from the campaign.

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