For the first time in South Africa, the coveted Ford Mustang will be available for purchase at the start of 2016.

The option exists for the agency and Ford to incur additional costs to shoot on location overseas. Alternatively, you may opt to leave the product out of the shoot, entirely. This sounds like an advertising oxymoron, but that is far from the case.

Of course, Retroviral were able to create a piece of branded content. Johannesburg was the perfect setting for Ford South Africa to unveil the commercial at its Go Further Africa event at the Sandton Convention Centre a few days ago, to an audience of dealers and pan African partners.

Click here to view what Retroviral came up with.

For more information on Retroviral, visit retroviral.co.za. Alternatively, connect with them on Facebook or on Twitter.