"Producing best practice work in mobile is something we pride ourselves
on. To have work recognised at a regional level, competing with the best
campaigns from Europe, the Middle East and the rest of Africa, makes us
extremely proud," said Michelle McEwan, Managing Director of Gorilla.
The two campaigns shortlisted are:
Category: Brand Awareness
Campaign Name: Connect with Shield
Advertiser/Brand: Shield, Unilever
Category: Promotion
Campaign Name: Shield Missed Call
Advertiser/Brand: Shield, Unilever
The Connect with Shield campaign was created in close partnership with
JustPalm.com, the tech start-up who pioneered the Sponsored Call
techology. "In mobile, the potential for great engagement is limited
only by our creativity. We are thrilled and proud to have our
collaboration with Gorilla showcased on such a big stage, and we look
forward to many more projects together," said Patrick Palmi, CEO of Just
Palm.
"Mobile creativity and mobile marketing effectiveness is alive and well
based on the volume and quality of the hundreds of submissions we
received from all across the EMEA region. It's a real reflection of the
increasing importance of mobile marketing in bringing brands closer to
their consumers," said Chris Babayode, managing director, MMA EMEA.
Unilever has several African campaigns shortlisted, showing once again
that their "Win in Mobile" strategy is fast bearing fruit across the
continent. The finalists will be announced on the 5th of November at the
EMEA Gala Dinner in Istanbul.
For more information on Gorilla Creative Media, visit
www.gorillacreativemedia.com. Alternatively, connect with them on
Facebook or on
Twitter.