A celebration of urban Africa’s emerging maker culture, the spot brings together creatives from across the continent to collaborate on the Vigo VCloud, an installation that converts biometrics into music, turning people’s pulses, brain waves and muscle movements into deconstructed instruments.
Designed by South African-born artist Daniel Hirschmann and his London-based design and technology consultancy Hirsch & Mann, the Vcloud is currently traveling around southern Africa, harnessing the sound of African cities to be remixed by top DJs.
“The ad looks futuristic, but everything you see in it is already available,” says Little, who loved the opportunity to play with the latest maker toys, from PixelStick to projection mapping, from animated LED bike wheels to hacked xbox kinect imagery. While Pixelstick’s already popular in photography, this ad marks one of its first uses in video.
Fly on the Wall co-produced the spot with Cyclone Films and With Milk, bringing together an all-star team of production designer Jeremy Argue, wardrobe stylist Cherize Ross (K-Word) and DOP Grant Appleton, who made the most of shooting on the much-coveted Panasonic E-series lenses. Tumi, Nonku Phiri, Simphiwe Tshabalala from The Brother Moves On, and sound designer Simon Kohler (aka Sylvan Aztok) collaborated on the soundtrack.
Click here to view the Adforce spot for Vigo.
For more information on Bryan Little,
view his showreel here.