Available at participating Engen QuickShops until Monday, 23 November, customers who spend R30 or more receive a till slip with a Zapcode printed on it. They then download the Zappar app (if they haven’t already), scan the code, and open up the mobile racing game - custom-developed for Engen.

Called Rocket Racer, the customer is able to select the car of the week and then manipulate it around various obstacles to either ‘fill their tank’ or indeed, ‘run out of petrol’ and retry. The game offers users the chance to play, better their last score, share their score on their social media pages, compete with other players on the live leader board and win weekly prizes. Prizes include PlayStation 4s, PS4 extra controllers, PS4 wireless headphones and PS4 games.

Engen Retail Business Manager, Dumisani Bengu says as a brand, it is important for Engen to move into innovative spaces where it can engage customers and interact with them.  “It is why we have partnered with Zappar to create an experience that will endear our younger customers to the brand,” says Bengu.

The campaign is supported by a 15" television commercial and is also being flighted on DStv and SABC. Each week sees the release of a new zapcode, which gives shoppers access to new cars and new tracks for their Rocket Racers to try.

The campaign has rolled out nationwide – and is already one of the most successful Zappar campaigns to date recording just under 14 000 plays in the first 10 days of the campaign.

Joe Mahlo, GM: Engen sales and marketing, says Rocket Racer is the first of many similar campaigns. “As a company, Engen is committed to heightening our use of digital platforms,” he adds.

For more information, visit www.zappar.com. Alternatively connect with them on Facebook or on Twitter.