To prove themselves Ambi Pur created a smelly environment and put its products to the test. Ambi Pur bad odours simultaneously - and then removed them seamlessly - from a specially constructed glass house, situated at the foodie festival, Taste of Joburg.

The house took on all the natural odours anyone whipping up a dinner party would experience from the cooking smells to the smells emanating from the garbage bin in the corner.

Guests were invited into the glass house to watch Chef Benny Masekwameng in action and also get a whiff of the array of pungent smells. Once the cooking was done, Pieter Hommez, Ambi Pur’s Head of Research and Development South Africa launch, stepped in and sprayed the glass house with Ambi Pur allowing the superior odour-eliminating technology contained within the Ambi Pur range to take effect.

To test out the efficacy of the range, Hommez called upon Masekwameng to join him on stage. While blindfolded he was asked to guess what was in a covered container using only his sense of smell. After relating a few pleasant smells his blindfold was removed to reveal a container with two raw fish which had been sprayed with Ambi Pur to completely remove the offending odour.

“I had to look twice at the fish that was in front of me when I took off my blindfold, as the smell didn’t relate to what was in front of me. I had pictured something completely different in the box – something that smelt of citrus, flowers and summer fruits,” says Masekwameng.

Special guest, Leanne Manas, was also asked to share her opinion following Masekwameng’s feedback. “The fragrance and aroma was subtle and not overpowering at all. What a completely wonderful and different way of demonstrating a products efficiency. For Chef Benny’s sake, I was particularly relieved that Ambi Pur worked so well, after seeing what he had been sniffing so eagerly.”   

“The Glass House experiment was designed to mimic an ordinary household situation. You’ve cooked a delicious meal however the lingering cooking smells and everyday household odours contribute to a less than pleasant environment and often discourage people from cooking delicious dishes which contain strong aromatic ingredients,” says Hommez.

“With Ambi Pur we wanted our audience to experience for themselves the difference that could be created within the home, not just adding another odour to the mix, or masking the odour for a short period but rather eliminating the odour completely leaving behind a sense of freshness. This was particularly important as 98% of survey respondents commented that a fresh smelling home is an indication of a home that is well taken care of,” adds Hommez.

For the remainder of the weekend guests to Taste of Joburg could take the Ambi Pur Glass House challenge with braaimasters Mo and Jo cooking up a storm in the house and be entertained by MC Alan Glass with fun experiments and spot prizes truly demonstrating how Ambi Pur can turn a home from #SmellytoSmiley.

For more information, visit www.pg.com