The Primedia Unlimited Mall Division subsidiary has annually succeeded in imprinting recognisable and creative mall marketing solutions on the Footprint judges, resulting in PL having a consistent success rate.

PLMS received two of the six Gold Footprints awards, eight Silver and seven Bronze awards across multiple categories including: centre productivity; retailer productivity; sales promotion and events; public relations; marketing; community relations and alternative revenue.

The winners include:

  • Gold: Gateway and IBV Supercar Charity Parade World Record, Gateway Theatre of Shopping;
  • Gold: Paris Hilton’s Closet, Menlyn Park;
  • Silver: Gateway VIP Upgrade, Gateway Theatre of Shopping;
  • Silver: So You Think You Can Shop, Gateway Theatre of Shopping;
  • Silver:  So You Think You Can Shop, Gateway Theatre of Shopping;
  • Silver: Paris Hilton’s Closet, Menlyn Park;
  • Silver: Star Studded Festive Season, Menlyn Park;
  • Silver: Get It While It’s New, Cavendish Square;
  • Silver: The Workshop, The Workshop;
  • Bronze: Shop Like a Celeb, The Zone @ Rosebank;
  • Bronze: For You Rebrand, Waterfall;
  • Bronze: Kid in a Candy Shop, Waterfall;
  • Bronze: All About Sales Strategy, Cavendish Square;
  • Bronze: Star Studded Festive Season, Menlyn Park;
  • Bronze: Magnum Joburg, The Zone @ Rosebank, and
  • Bronze: Magnum Joburg, The Zone @ Rosebank.


Doug Mayne, MD of marketing, rights and non-GLA revenue at PLMS, says that each of its shopping centre teams, although working separately, have the ability to tap into the mall division’s larger infrastructure.

“A large part of the mall division’s focus is to integrate with our sister companies that each have their own areas of specialities, as and when needed, which makes a massive difference to our clients and landlords on the ground,” says Mayne.

Mayne concludes; “I’d like to extend my thanks to each and every team that excelled at this year’s Footprint Awards and for maintaining, and exceeding, the highest standards that our clients expect and receive.”  

For more information, visit www.primedialifestyle.co.za.