This is the second year running that Jeep has won the award and the judges had high praise: "Yet again a great execution. Little things like 'Find your nearest dealer', the archive and promotion of previous issues, social sharing options and various other elements moved Jeep into the top position."
In close second, was another Narrative digital publication, Love Your Home, published on behalf of Massbuild. The judges were similarly enthusiastic about it; "We just loved this publication and the exciting changes it brings to a boring industry of tools and building supplies. Designer rooms with pop-up elements just spark the imagination."
“Digital magazines are the perfect platform for content-centric brands that want to put storytelling at the centre of their communication and marketing strategy,” said Robyn Daly, Narrative’s content director.
“There’s been a growth spurt in digital magazines in the last year with more brands adopting this content marketing tactic as part of their broader content marketing strategies, “ adds Narrative CEO, Neal Farrell. “The secret to great communication with customers is first and foremost about delivering the right content. Useful, relevant and entertaining content will fire up the conversation and engagement with customers and potential customers.”
“Reader feedback on our digital publications is enthusiastic: the customers love them,” adds Daly. “Love Your Home for example, has a monthly circulation rivaling many of the consumer publications in the home/décor category. These results from the SA Publication Forum Awards confirm what customers have been saying.”
View the
Jeep magazine
here, and the
Love Your Home magazine
here.