The move was to accommodate a campus environment where Webfluential staff, as well as marketers and influencers that use the platform can work, connect and interact.

The Webfluential campus is based at the award-winning Katherine & West building in Sandton, located next to the Gautrain station to provide an easy commute for staff and visitors.

“Influencer marketing is a new means of audience engagement which requires education for both brands and influencers. We want to offer a space where our team, brands, agencies and influencers can learn and engage. Our new campus allows us to socialise and execute best practice Influencer Marketing with all stakeholders, whilst exposing ourselves to the next frontier of Influencer Marketing businesses,” says Murray Legg, co-founder of Webfluential.

With a combination of work and play spaces for staff and guests, the Webfluential campus offers an array of collaborative meeting areas, boardrooms and hot desks. The new environment aims to reflect the Webfluential brand – which is about people and their connections and even gives influencers the opportunity to work from hot desks.

“We encourage our influencers to drop by to meet the team, work from the hot desks and attend our regular training sessions,” says Ruan Fourie head of Influencer Marketing. “As part of our ongoing influencer engagement programme, Webfluential will host training on platforms, branded content development and influencer best practice workshops.”

The investment in the new campus has been planned with future growth in mind and the addition of new team members. “Webfluential is all about our team. They’re our biggest asset and we will continue to invest in the best talent the industry has to offer,” says Kirsty Sharman, CEO of Webfluential South Africa.

Samantha Wright, better known as Tech Girl, recently joined the sales team and will assist in executing influencer marketing campaigns. Wright, an influencer herself and with relevant experience in content development, is originally from a journalism background and started Tech Girl when she realised there was a gap for a tech blog for women.

Amber Bickford, outgoing digital media strategist from Base Two Digital, joins the team as an account manager. Amber boasts skills in Search Engine Marketing, Google AdWords, Display Advertising and Paid Social Media. Lesha Naidoo has joined as Webfluential South Africa’s Finance Manager. She has experience working with digital and media companies and is a member of SAIPA.

“The rapid expansion of our platform has been incredible and our new campus is a fantastic location for us to continue to support and foster innovation in the Influencer Marketing community,” concludes Sharman.

For more information on Webfluential, visit www.webfluential.com. Alternatively, connect with them on Facebook or on Twitter.