Diageo is one of the world’s leading producers of alcoholic beverage brands, including the likes of Guinness, Johnnie Walker, Smirnoff, Bailey’s, Captain Morgan, J&B and Bells. Diageo Reserve is the luxury division of Diageo, representing a multi-award winning portfolio of fine spirits that are rich in heritage, craftmanship and innovation. These include Johnnie Walker Blue Label, Johnnie Walker Platinum Label, and Johnnie Walker Gold Label Reserve Blended Scotch Whiskies; Cîroc Vodka, Ketel One Vodka, Zacapa Rum, Don Julio Tequila, and Tanqueray No.TEN Gin.

OKLB has been acting as a caretaker agency for Diageo Reserve Brands for the past three or four years, shepherding the portfolio’s entrance back into the African and South African market. The depth of knowledge and experience gained over these past couple of years has clearly stood the agency in good stead.

The Mycab business, which is completely different type of fare, markets a selection of global travel services, including Mycab® Flight Transfer and Mycab® Pick & Drop, which strive to provide a hassle-free and convenient travel solution for business travellers across the world.

Operating out of offices in Luxembourg, and with the service primarily offered across a Europe at this stage, this account provides OKLB with the unique experience of creating advertising in South Africa, for a predominantly European market.

“These two wins represent the best of both worlds for us,” says OKLB CEO Felix Kessel. “Our appointment as lead agency on Diageo Reserve Brands is a massive endorsement of the work we have done to date, and gives us great confidence in taking the brands under our custodianship forward into the future; while the new win of MyCab enables us to push the agency into new and unexplored territory, by creating work for an international audience, allowing us to pit our skills as an agency against the global market.”

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