When H&M entered the South African market, the Swedish brand, did it with an outdoor blitz. Making use of Johannesburg’s top outdoor sites in the Sandton CBD.
It should come as no surprise that part of the current holding includes Guerrilla-IMC’s ‘Surround Sandton’ package; three mega format sites that target the Sandton CBD from it’s three main arteries.
Sandton Close targets drivers coming into Sandton from Randburg and Bryanston along Sandton Drive. Targeting Rosebank, the Gautrain and drivers from The Parks to Sandton is Guerrilla-IMC’s 100m peripheral wrap at 144 Oxford Street. Meeting M1 drivers on route to the Sandton CBD is Guerrilla-IMC’s Grayston Mega board.
“When I get a brief with a Sandton focus, whether brand or retail, I propose our Surround Sandton package,” says Guerrilla IMC sales director Matt Palmer. Palmer concludes; “This purpose built package ensures awareness around the richest square mile on the continent.”
For more information, visit guerrilla-imc.co.za. Alternatively, email [email protected].