Design & advertising agencies, Public Relations firms, film and video producers, architectural consultancies, marketers and brands across the full spectrum of brand communication are invited to submit their most creative and inspiring work for the period from Monday, 1 June 2015 to Tuesday, 31 May 2016.

In order to simplify the entry process the 2016 Loeries sees a number of exciting changes to the awards categories.

The changes for this year’s awards include the following:

  • The Ubuntu Award for Sustainable Marketing has changed to Shared Value;
  • In the Print category, the following has been added - South African Non-English Print Advertising;
  • In Print & Outdoor Crafts, the following has been added - South African Non-English Writing;
  • In the Radio category, the following has been added - South African Non-English Radio Station Commercials; 
  • In Radio Crafts, the following has been added - South African Non-English Writing and South African Non-English Performance;
  • In the TV, Film and Cinema category, the following has been added - South African Non-English TV Commercials under 90 seconds;
  • In TV, Film & Cinema Crafts, the following have been added - South African Non-English Writing and South African Non-English Performance.

A new year also means a new campaign, this year the Creativity Unites Africa Middle East campaign turns the focus on using the occasion to come together to dialogue, share, and inspire one another.

“While many in the region acknowledge the potential possessed by our combined creative force, it is critical that people must come together under one roof to explore the possibilities – the Loeries provide for that,” says Loeries CEO, Andrew Human on the new campaign for 2016.

The growing appreciation of the value that creativity adds to brands and businesses, along with Africa and the Middle East’s growth in confidence and influence in the world of creativity should motivate practitioners to enter.

The awards serve as a source of inspiration - the benchmark against which all creative projects in the region are measured. For brands, the Loeries are about identifying creative talent that has the potential to set them apart from their competitors and positively contribute to brand equity.

The deadline for entries is Monday, 16 May, with the Early Bird discount closing on Friday, 15 April.

The annual Loeries Creative Week™ takes place in Durban from Monday, 15 August to Sunday, 21 August. Creative Week is about the whole industry coming together and connecting, and this year networking opportunities will be made even easier. The awards ceremonies will take place on Saturday, 20 August and Sunday, 21 August.

For more information, visit www.loeries.com. Alternatively, connect with them on Facebook or on Twitter.