The messaging - which reads "in the right hands, anything is possible" - is highly impactful and engages travellers in key high dwell time areas including luggage carousels.
Mzukisi Deliwe, director at Airport Ads explains that the addition of Lanseria International Airport to their portfolio has expanded their airport audience and footprint, offering advertisers more opportunity to target the right consumer at the right time in the right environment.
“At Lanseria International Airport, Airport Ads continues to take brands to new heights. And with two million well-heeled travellers making use of the airport annually, it is a must for any brand wanting to communicate with this audience, especially when they are in the ideal mind-frame to assimilate messaging,” he says.
Airport Ads has been awarded exclusive advertising rights for Lanseria International Airport and offers clients a multiple engagement strategy for reaching those passengers. A combination of airport.tv – a fully-fledged digital television network, airport static - high impact sites on both airside and landside, and airport activations where consumers can feel, touch and experience a brand, will ensure effective brand recall and assimilation.
“The world is fast becoming one country and airports are becoming familiar hubs for both leisure and business travellers. At Lanseria International Airport, Airport Ads has harnessed the high-dwell time factors of the environment to bring advertisers closer to this discerning, tech-savvy, upper income audience,” says Deliwe.