Nando’s CEO, Geoff Whyte says; “Doug is one of the smartest marketers in South Africa. He boasts an enviable track record of success as evidenced by his impressive collection of local and international awards. Nando’s is delighted to have someone of Doug’s calibre join our leadership team and we are looking forward to seeing him apply his special brand of magic to one of the world’s best-loved brands.”
“I am thrilled to be joining Nando’s and relish the opportunity to write the next chapter in one of South Africa, and now the world’s, most spirited consumer brands. To say that I’m ‘fired up’ is an understatement,” says Place.
Place’s appointment follows the promotion of former CMO, Mike Cathie to the position of CEO, Company Owned and Operated Restaurants, Southern Africa.
Commenting on this, Whyte says; “Mike did an exceptional job as CMO – extending the appeal of Nando’s to a whole new group of South Africans whilst reminding our existing customers why our food and restaurants are so special. I thank Mike for all the great work done under his watch and congratulate him on his new role.”