He moved to Johannesburg in 2013 and partnered with Outbrain South Africa to set up their distribution network. Jordan comes with 17 years of experience selling advertising technology solutions to media and digital agencies, brands and publishers.

“Carl brings a wealth of supply and demand-side knowledge to the table and we’re excited to tap into this, and have someone with his experience come on board during this energetic growth stage“ says MaxAxion CEO, Daniel Courtenay.

“I am looking forward to this new opportunity with MaxAxion. They have created a world class technology portfolio, which will significantly improve the digital experience for South African consumers, and by extension, this will enhance the performance of digital campaigns in South Africa.” says Jordan. “We are really excited about what this will mean for agencies, brands and publishers, and the South African digital ecosystem.”

MaxAxion’s portfolio includes a number of top tier brands and performance clients. The company was founded in Cape Town in 2014 and has been at the forefront of Programmatic developments in South Africa.

For more information, visit www.maxaxion.com. Alternatively, connect with them on Twitter.