BBDO has topped The Gunn Report again as the most creative network in the world. The Gunn Report is a global index of creative excellence, based on the results of 45 global, regional and national creative award competitions.

Regional Director for BBDO Africa Gau Narayanan says that this accolade marks the tenth year in a row that BBDO has been voted the ‘top Gunn’. Added to that, it’s the thirteenth time that BBDO has won the award in the 17 years that the report has existed.

“What excites us most about such an enormous title is that it’s been proven that work that fares well at award shows is equally as effective in the marketplace. Further evidence that creative excellence is directly linked to delivering for our clients’ businesses,” says Narayanan.

“The great thing about the advertising industry is how quickly it evolves,” said Donald Gunn, founder and author of The Gunn Report. “We’ve analysed the results of the most important awards to bring valuable insights, data and clarity of the best creative ideas.” He continued, “In 2015, BBDO pulled off a notable double, winning the agencies table and rubbing it in with their tenth win in 10 straight years in the agency network table – a truly remarkable display of consistency and excellence.”

BBDO Africa ECD Brad Reilly says that the regions performance at award shows in 2015 contributed to The Gunn Report ranking, but has also put the agency in the top spot on the continent. “BBDO Africa can credibly claim to have topped the medal table over the past year. This showcases BBDO’s investment, belief and relentless pursuit of great work is effective in local markets,” says Narayanan. “It’s a testament to an investment in talent, great partnerships with a portfolio of clients and a shared belief in creativity, and producing work that is right for the African consumer.”

In addition to topping the Directory Big Won and The Gunn Report, BBDO was also named Agency of the Year and Network of the Year by several of the world's leading publications.

Further details regarding The Gunn Report can be found at www.gunnreport.com.

BBDO Worldwide is part of Omnicom Group.

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