Millar will commence his new role on Tuesday, 1 March and the search to fill his very large shoes has begun. The aim is to recruit Millar’s successor from within William Grant & Sons’ team of ambassadors.
Millar has spent the last decade as global brand ambassador for the World’s Most Awarded Single Malt, building love and desire for Glenfiddich around the world with consumers, bartenders, whisky collectors and connoisseurs, journalists and bloggers.
Glenfiddich South Africa’s marketing manager, Lauren Kuhlmey said: “During Ian’s tenure Glenfiddich has gone from strength to strength and he has played a pivotal role in helping to grow the World’s Most Awarded Single Malt in to what it has become today. We look forward to growing the team and meeting the new member who will fill his shoes.”
Millar has over 40 years’ experience in Scotch whisky, having worked for a number of distillers in various technical and production roles, including mashing, distillation and warehousing before joining William Grant & Sons, where he was distillery manager for both Glenfiddich and The Balvenie before embarking on his journey as global brand ambassador.
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