“The SABC fully supports the concept of recognising excellence in the media advertising industry. The goal of the MOST Awards, to identify and reward effective service performance and thereby uplift industry norms, is clearly within the same ambit. In an era of increasing competitiveness in the media industry it is important for all players to step back and reflect on their own achievements and shortcomings as measured and perceived against those of their business rivals and or peers. It is for this reason that the SABC has renewed the 2016 MOST Awards Silver Sponsorship (which includes the Media Agency Africa Award),” says Nomsa Philiso, group executive: SABC Commercial Enterprises.
“We are delighted to have the SABC on board as a valued sponsor again this year. They not only genuinely support the concept of the MOST Awards, but hosted a wonderful Chill Room last year. We look forward to what they have on the cards for 2016 in a new venue that has greater scope to create a classy, inviting atmosphere in the Chill Room and superior promotional opportunities for our sponsors,” says Sandra Gordon, founder of the MOST Awards.