Men’s Health style guru Neil Doveton transformed 5fm’s content producer Damon Kalvari from behind-the-scenes grunge to slick socialite on air at the 5fm studios on Tuesday, 23 September. This was in preparation for a night out on the town at the Men’s Health Menswear Collection held at the Round House on Constitution Hill in Johannesburg.

Causing quite a stir amongst the 5fm breakfast team, Kalvari was kitted out in an outfit handpicked by Doveton from top retailer Markham. Says Doveton, fashion director of Men’s Health: “Damon was terrific and great fun to work with.”

The Men’s Health Menswear Collection was a collaboration of top local designers and retailers including Country Road by Woolworths, Markham, Carducci C-Squared, Darkie, Terrence Bray, Artistic Soul, Craig Port, Lunar and Stiaan Louw.

Held in conjunction with the launch of the Men’s Health Summer ‘08 Style Guide, bagged with the October issue of the magazine, the Men’s Health Menswear Collection offers regular guys various styles that will encourage a whole new approach to their wardrobe, thus challenging them to break out of their comfort zone and try something different.

For more information on how to transform your wardrobe, check out the Summer ‘08 Style Guide available free with the October issue of Men’s Health magazine on sale now.