ANIMAX is currently rolling out an integrated marketing campaign, targeted at both high school and university students, promoting two key summer series – Ninja Warrior and Unbeatable Banzuke.

Running throughout November and December, the nationwide campaign features an SMS competition – whereby 10 students have the opportunity to win a Sony MP4 player – and promotes programming via a range of creative elements including street-pole ads; lanyards; booklets; posters; and branded learner timetables, which will be distributed at both high schools and universities. Additionally, the campaign incorporates on-air advertising, an extensive campus radio campaign and MXit clips.

Launched in South Africa exclusively on DStv’s Premium bouquet in November 2007, ANIMAX has quickly established itself as a unique youth and young adult entertainment channel, with programming appealing predominantly to the 16 to 34 year old demographic.

Earlier this year ANIMAX evolved its programming schedule by premiering a variety of edgy, alternative live-action and reality series, further broadening the channel’s reach and making it an even more compelling destination for young adults. Current first-run series include the highly popular Ninja Warrior (nightly at 18:15 to 17 December); Unbeatable Banzuke (Monday – Friday at 18:15 from 18 December); Next (weeknights at 19:50); and Takeshi’s Castle (weeknights at 20:35).

ANIMAX airs on DStv Channel 126.