One way for players in the industry to make sure their digital marketing skills are cutting edge is to continuously add to their existing qualifications and skills sets. The University of Cape Town, in conjunction with online education company GetSmarter, presents a portfolio of more than 20 university-accredited short courses. The courses are all presented part time and entirely online throughout South Africa, making them ideal for working professionals since no travelling is required.

Media Update readers qualify for a R500 discount on five of these courses:

1. University of Cape Town Internet Marketing course:
Learn all the essential principles of internet marketing and gain the practical skills to manage your own online campaigns – from building a website and sending email newsletters to tracking your web analytics and interacting on social media.

Course starts: 26 March

2. University of Cape Town Marketing course:
Learn the fundamental principles, techniques and skills to run your own effective marketing campaigns. Discover how to define and speak to your target market, measure return on investment, use online marketing tools, and plan for ongoing marketing success.

Course starts: 26 March

3. University of Cape Town (CFMS) Photoshop course:
Learn the basic skills and principles you need to operate Photoshop, the industry-leading image manipulation software. Expand your portfolio of digital skills and learn to perform your own image retouching, design and other editing tricks.

Course starts: 27 February

4. University of Cape Town Digital Photography course:
Learn everything you need to know to operate a digital SLR camera with ease and finesse. Learn how to take photos like a professional in manual mode, and discover practical and artistic techniques to take your photography to the next level.

Course starts: 27 February

5. University of Cape Town (CFMS) Feature Writing course:
Uncover your journalistic talent and gain the knowledge and ability to write a wide variety of relevant and interesting feature articles. Learn how to plan your story, interview sources and revise your article draft. Ideal for those involved in online content creation.

Course starts: 7 May

To claim your R500 discount, simply quote “Media Update” as the promo code when registering online at by 29 February.

For more information, contact Amy-Jane on 021 447 7565 or email Alternatively, visit