The data showed 49.2% of the overall SEA internet audience were either married (41.4%) or in live-in relationships (7.7%) in the month of January and presented an opportunity for targeted online engagement over this celebrated season of love.
Market share of couples per country:73.1-million internet users, attributing to 49.2% of the SEA online population, were either married or in a live-in relationship in the month ending January. Malaysia had the greatest market share with 53% share, followed closely by Indonesia at 52.4% share, while Vietnam concluded at 30.7% share. Philippines had the lowest share of divorced or separated audience at 1%, while Thailand was largest with 4.2% market share.
With an encouraging 0.8% increase in unique browsers in the first week of February across SEA, advertisers and content producers looking to promote Valentine’s Day in the region may want to consider a stronger push online to optimize their campaign’s performance.
Information generated for this document is based on Effective Measure’s data on SEA’s online population in time specified. Advertisers used this targeted demographic data to increase reach and brand engagement. The SEA countries measured included Indonesia, Malaysia, Philippines, Thailand and Vietnam.
For more information, contact Effective Measure marketing executive, Sheeda Cheng, at
[email protected] or call +61 3 9023 9003.