This is the first time that the popular entertainment channels CBS Action and CBS Drama will be available in South Africa, and marks the first major deal for the CBS Chello Zone EMEA Partnership since the portfolio’s EMEA rebrand at the end of 2012. As part of the agreement, both channels will include commercials, with the ad sales fulfilled by DStv Airtime Sales.

DStv customers will see a host of brilliant content such as smash hit CBS series New Twilight Zone and Mission: Impossible on CBS Action and Dallas and Half & Half on CBS Drama. CBS is the home of world-famous titles and hit franchises from the studio’s vast television library – the largest in the world - with more than 70 000 hours of content. In addition to drawing from this extensive library for drama and long-form content, CBS Drama and CBS Action will also acquire programming from selected third-party suppliers.

Louise Cottrell, VP Affiliate Sales for Chello Zone, says: “Our growing presence in South Africa is an important move, both for Chello Zone and our partnership channels with CBS. As the first major deal for the CBS channels since their successful rebrand it is a crucial time in their development, and we are thrilled to be working with the country’s leading platform MultiChoice. Africa is a key territory for English language content and is the perfect home for our broad range of channels which offer viewers a fantastic mix of programming – from glossy US super-soaps and passionate series on CBS Drama and iconic swashbuckling and fantasy series on CBS Action to educational interactive kids’ series on JimJam and Hollywood greats on MGM.”

L. Reed Manville, executive vice president of International Channels for CBS Studios International, said: “Our growing presence in South Africa is an important move regionally, both for CBS Studios International and our partnership channels with Chello Zone. As the first major deal for the CBS channels since its successful rebrand, we are thrilled to be working with the country’s leading platform MultiChoice.”

Aletta Alberts, general manager of Content for MultiChoice, comments: “We are delighted to add these four channels to DStv. Our customers will get even more great entertainment and be able to choose programmes that suit their viewing preferences. DStv really is the home of the best digital entertainment.”

At launch, young viewers and their families will be treated to classic children’s favourites such as Bob The Builder and Angelina Ballerina and hit emergency rescue animation Heroes of The City on JimJam. The channel is aimed at children between one and six and offers entertaining programming in a stimulating, fun and safe environment. Many of the programmes are interactive to encourage children to watch, learn and join in the fun with their favourite characters.

MGM offers handpicked movie entertainment from the iconic Hollywood studio with 14 Best Picture Oscars to its name. The movie maker’s vault boasts huge hit titles including Dances with Wolves, West Side Story, The Silence of the Lambs and Rain Man to name a few. At launch, the schedule includes Death Wish II starring Charles Bronson, What’s The Worst That Could Happen? starring award-winner Danny DeVito and also a Best Buddies season featuring Men at Work, Double Trouble and True Heart, which stars Kirsten Dunst.

Chello Zone is a leading international thematic channel distributor for Europe, Middle East and Africa, reaching over 120 countries with 13 broadcast brands. CBS Chello Zone Channels reach more than 80 countries, including Russia, the Netherlands and Poland.

DStv Family, Compact, Extra and Premium customers will be able to enjoy all of this great entertainment on CBS Action, channel 133 and CBS Drama, channel 134. JimJam, channel 310 will be available to DStv Access, Family, Compact, Extra and Premium customers, while MGM, channel 140 will be available to DStv Access, Family, Compact and Extra customers from Tuesday, 12 November.