Her role at TKZN involved heading up the brand and marketing management team and bringing key projects to KwaZulu-Natal such as Poland Charter season, international trade academies and Holiday Swap KwaZulu-Natal.
Before joining TKZN in 2007, Mchunu served in a brand management capacity at Unilever for seven years.
“Boni has a deep understanding of, and passion for, Kwazulu-Natal and this obviously complements and enhances the ECR brand,” says Nick Grubb, chief executive: radio at Kagiso Media. “Boni knows how to reflect and celebrate provincial uniqueness, but also how to make it competitive on a global scale. Her mix of tourism and business experience ideally positions her for ECR and she will lead a very capable, creative and enthusiastic team to the next level.”
Mchunu is excited about her new challenge at ECR. “I’m very proud that I will be working for one of the flagship brands in KwaZulu-Natal. I’m looking forward to building strong brand equity and to ensure that the station stays true to its role to inform, educate and entertain the KwaZulu-Natal community.”
Born and raised in Pietermaritzburg, Mchunu is passionate about KwaZulu-Natal. “In KwaZulu-Natal you see South Africa in one province. I love the warmth of the people of KwaZulu-Natal, the diverse culture and warm climate. I love the fact that everything is within short proximity and I think KwaZulu-Natal is the best province in South Africa to raise children.”
She describes herself as “goal-driven, energetic and ambitious”.
“I’m a hard worker and passionate about growth. Failure is not an option. I’m an open book, what you see is what you get,” adds Mchunu.
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