Baby wipes have been around for ages and have to be one of the handiest inventions of all time. With this being said, Huggies® Wipes are made differently and offer moms a great cleaning solution. 

Unlike other wipes on the market, Huggies® Baby Wipes are made from three layers of a unique material that contains 65% natural fibres. They clean gently, locking away the mess and quickly refreshing baby’s sensitive skin. 

“Our Huggies® Wipes are made with a cotton-like base sheet, 99% water and a formulation with no added nasties like alcohol or parabens,” says Morné van Emmenes, brand manager at Huggies®.

Huggies® has gone one step further to showcase just how natural their wipes are by introducing a new 360º, virtual reality video. Used as part of their in-store promotions and at exhibitions, it is far from the ordinary wipes demonstrations where absorption and strength are being tested. 

The video starts in baby’s room with mom changing her nappy, and as mom stops to grab a wipe, the immersive journey begins. The viewer is taken to a forest where they get to hear how natural the base sheet of Huggies® Baby Wipes are. They are then transported to a waterfall to see how pure the formulation that adds moisture to the wipes actually is. This is followed by an educational section where Huggies® poses the question “How natural are Huggies® Wipes?” and the answer is “Natural enough to sprout a bean”.

“Most of us are familiar with the simple science experiment from school where the bean was placed between moistened cotton wool and the plastic or glass container. The moisture is sealed in by covering the top of the cup with cling film or by placing the lid on your jar.  Because this environment is pure and free of any nasties the bean thrives and grows over the next week. We tested this with our Huggies® wipes and the bean sprouts when it is nestled between the wipes and the container. This is a very visual and practical way to showcase the naturalness of our wipes”, says Van Emmenes. “It is a simple concept but we are very excited about this project as a whole.”

When shopping at Baby City you could also experience this virtual reality video with the Samsung Gear VR head set. When purchasing your Huggies® Wipes you will also be given a free Google Cardboard headset, enabling you to turn your smartphone into a virtual reality kit. 

Those consumers that do not get to experience this in-store, are not going to miss out as anyone with a smartphone and using either YouTube or Facebook apps, can take this exciting journey.

“Try your own bean experiment at home and share your pictures with us on our social media platforms, Facebook HuggiesSA and @huggies_sa on Twitter and Instagram. We would love to see them”, concludes Van Emmenes.

For more information, www.huggies.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.