After winning the 2016 PRISM Campaign of the Year Award in April, PR Expert clinched a Golden World Award given by the IPRA (International Public Relations Association) for excellence in PR in the category PR on a shoestring budget.

Janine Lloyd, CEO of PR Expert comments; "The IPRA Golden World Awards observes excellence in the PR industry globally and provides worldwide recognition for world-class Public Relations programmes. A South African agency winning this award is a big deal, proving that our talent is world-class and that local agencies are producing an exceptionally high standard of work."

Marilyn Watson, PRISM Awards chief judge says; "We are delighted at the news of PR Expert winning this prestigious award and congratulate Janine Lloyd and the Hear me Move team for flying the South African flag high at the IPRA Awards. The campaign is a wonderful example of how when excellence in public relations is combined with a passion for what you do, the results can be remarkable. We believe that this is only the start of PR Expert's journey to winning many more awards and creating other amazing campaigns."

The campaign entry titled 'Creating Groundswell for South Africa's First Dance Movie' for film company Coal Stove Pictures, relied solely on PR as a strategy to drive word of mouth and excitement for the movie.

"The campaign proved that you don't have to have a big budget to do Public Relations incredibly well," says Lloyd. "It's all about knowing your craft really well, creatively thinking beyond the obstacles and then pulling out all the stops to make it work."

"Public Relations has a massive role to play and when strategically planned and executed well, using all the tools available, drives business results,"  says Lloyd. 

Lloyd will be speaking at the #PRISArise2016 Conference in August sharing how PR Expert got to this #wowmoment," 

For more information, visit prexpert.co.za. Alternatively, connect with Lloyd on Facebook or on Twitter.