Van Rooyen joins Tribeca from a technology-focused PR agency where she worked on both business-to-business and consumer accounts doing internal and external communications, event management, and content development.

She enjoys public relations because it enables creative freedom, relationship-building and professional growth, and the opportunity to be engaging storytellers all at the same time.

“Syreeta has a passion for public relations that matches Tribeca’s nature and ethos,” says Nicky James, co-owner of Tribeca. “Her appointment adds depth to our ability to provide valuable PR services to our clients and to create a consultancy platform for further new business growth.”

For more information, visit www.tribecapr.co.za. Alternatively, connect with them on Facebook or on Twitter.