The inclusion of TOPCOMM in Nigeria supports the regional presence, commanded by Irvine Bartlett, within the specialist tourism and lifestyle public relations environment. South Africa and Nigeria commandeer the southern and western markets respectively, and agency presence in both countries provides excellent representation opportunities.
Temi-Tope Ogbeni-Awe, of TOPCOMM, says, “African agencies are best-placed to provide authentic messaging for clients in the region, and we are ecstatic to join the ranks of Irvine Bartlett in the TLN community. This international collaboration will enable us to build on our already successful reputation for the benefit of our clients.”
“This is simply great news for clients,” says Rachel Irvine, CEO of South African-based Irvine Bartlett. “It means we’re better equipped to deliver on Pan-African requirements and we look forward to working with our Nigerian counterparts.”
The Travel Lifestyle Network of independent and owner-managed agencies ensures the delivery of world-class brand messaging to diverse markets. With TOPCOMM’s addition, more than 24 member agencies worldwide are able to share knowledge, experience, and contacts.
TLN member agencies boast specialist teams in a range of industries spanning hospitality, travel organisations and airlines as well as lifestyle consumer brands, fashion, cosmetics and luxury goods.
TLN chairperson, Hanna Kleber, is excited about the network’s latest addition. “International reach is essential, and having our footprint across the African continent provides regional and global opportunities for the network’s diverse client base, she says. “We welcome TOPCOMM to the network as we continue to execute our growth strategy across the continent.”
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