ImageSpring was definitely in the air at the Coca-Cola dome, Northgate during The Wedding Expo weekend (5 and 6 September) where The Wedding Expo hosted the largest bridal show in South Africa. Brides-to-be flocked to the Coca-Cola dome in Northgate to start planning their weddings and to make sure that they got their entries into the box to win a wedding valued at R200 000.00.
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This September, The Wedding Expo; its exhibitors; and media partners, Sunday Independent; The Star; and Pretoria News came together to turn one couple’s wedding dreams into reality! The lucky winners were recently engaged couple, Jayne Lotter and Matthew Blackmore.
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The bi-annual The Wedding Expo, now in its ninth year, is the largest and most comprehensive bridal show in South Africa, which is confirmed by its drawing of the largest range of crème de la crème suppliers in the bridal industry under one roof; these exhibitors include exhibits from cars and cakes to flowers and photographers and beyond.
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With two full days of fashion shows; cake design; venue exhibits; sparkling jewellery; beautiful photography; and so much more, the venue was brimming with brides-to-be excitedly looking forward to planning their special day. The fashion show arena was packed to capacity during the four fabulous fashion shows, where South African couture was highlighted at 11:00 and 14:00 and international designer and ready to wear gowns could be seen at 12:00 and 15:00.
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The sold-out bridal workshops were once again extremely successful with brides to be learning how to merge their financial portfolios; which marital contract to opt for; what to look for when planning their weddings; and how to plan their wedding nights. Visually, they were introduced to a number of table décor ideas; stationery examples; makeup and hair demonstrations; and some even tried on wedding gowns.
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The Bride&Co Dress Up Studio made its debut to the thousands of brides attending the weekend-long show, with resounding success. Women were invited onto the stand to try on the wedding dress of their choice, with personalised assistance from experienced Bride&Co consultants. Each bride was then encouraged to model the dress for fiancés; moms; and friends, followed by a pose for a professional photograph, which was later emailed to each bride.
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The Dress Up Studio concept gave brides-to-be the opportunity to transform into a bride and experience, and capture, the exhilaration of fitting an exquisite wedding dress.
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Following on the phenomenal successes in Johannesburg, The Wedding Expo is proud to be going to Cape Town with The Women’s Show, where they will be coordinating and hosting the Wedding Pavilion by The Wedding Expo. This is to be at the Cape Town International Convention Centre from 19 to 21 February 2010.
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Then of course, no bride-to-be should miss out on the next The Wedding Expo at the Coca-Cola dome, Northgate on 10 and 11 April.
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