Instead of listening to countless presentations on each of the product specifications, guests were divided into smaller groups and taken through a series of rooms, each interactively and entertainingly demonstrating a product.

Says PenQuin’s group executive for Business Development, Greg Kockott, “Being able to create memories is the key to entrenching a brand with the consumer, and by offering unique experiences like this one, guests will certainly remember the association with Samsung.”

Don Gammon, South African golfing legend, joined the conference, apparently from Hawaii. Displaying the latest video conferencing facilities, delegates could practice their golfing swing, have it transmitted to Don and interact with him and their other team members in South Africa while he gave pointers as to how to perfect their swing. Much to everyone’s surprise, Don managed to join the delegates in the afternoon, having been communicating with them from a room on site with a visual of Hawaii behind him.

“Every event conceptualised, produced and executed by PenQuin International is unique and tailored to suit each client’s specific brief and objectives,” says Kockott.

Adds Jason Rall, manager for Samsung LFD Solutions, “The LFD Extreme Experience was an unbelievable event. Talking with our customers during and after the conference, I received only positive feedback, saying that Samsung had set the standard in terms of exhibiting and hosting.”

The prestigious resort is home to the unique, “World-in-one” signature course where each of the 18 holes has been designed by an international golfing legend. In addition, guests took on the challenge of the world famous and unique Par 3, the Extreme 19th. Set high up on the impressive Hanglip Mountain, the hole is accessible only by helicopter and played to a green the shape of Arica some 400m below. For those who didn’t enjoy golf, a safari ending with a helicopter flip over the mountain was available.

The second day of the conference also offered delegates the opportunity to personally interact with the products on a one-on-one basis. The new Samsung Interactive White Board, featuring facilities that include using multiple programs (like PowerPoint, Video and Flash) proved very popular. With a life cycle of 50 000 hours as opposed to the standard 5 000 hour life span one finds in the market place, this product proved a popular draw card. Other new technologies featured, included world class video conferencing monitors, office monitors and wireless docking station solutions, large format displays such as the Samsung Video wall and state of the art display monitors for commercial use.