The campaign aims to raise global awareness on ending violence against Women and Girls in Africa.

On 25 February 2008, the United Nations Secretary-General launched on a global level the campaign 'UNiTE to End Violence against women, 2008-2015', with the overall objective of raising public awareness and increasing political will and resources for preventing and responding to violence against women and girls. Subsequently the Chairperson of the African Union Commission and the UN Secretary General launched the 'Africa UNiTE' campaign on 30 January 2010 as the regional component.

Africa-UNiTE is an inter-UN Agency bringing together more than 14 UN organizations (UN Women, UNFPA, UNECA, UNICEF, UNDP, UNHCR, OHCHR, WFP, ILO, WHO, UNEP, UNAIDS, DPKO and UN Habitat), the African Union (AU) and African countries to undertake coordinated actions and activities to end violence against women and girls.

Mount Kilimanjaro, otherwise known as the Mountain of Greatness and the Roof of Africa, is located in Tanzania, in the north of the country, near the border between Tanzania and Kenya.

The Parlotones forthcoming album titled Journey through the shadows will be used to highlight important campaigns such as the 'Africa UNiTE' Campaign and other social issues that desperately need to be brought out of the shadows and into the light.

“UN Women, Southern Africa and Indian Ocean Island is excited with the collaboration and partnership with the Parlotones to participate in the Africa UNiTE Kilimanjaro Climb from 5 to 9 March under the theme “Speak Out – Climb UP” to raise awareness on issues of violence against women and girls. The audience and following the Parlotones commands across the region and globally is strategic to spread the message on ending violence against women and girls,” says Agnes Utunga Phiri of UN Women.