go4word teams with DHL Stormers and DHL Manchester United Champ19ns Trophy Tour
Publicity 7
Specialist PR and communications agency go4word has been appointed to leverage sponsorship, direct social media interaction, support CSI initiatives and manage the brand experience through relevant communication channels for the DHL Stormers during the 2012 Super 15 rugby season.
Targeting social media platforms to create excitement and drive awareness, the introduction of the hashtag #dhlstormers has seen a growth from 1 5470 to 1 7918 followers for @thestormers since its introduction in March (82 new followers per day), with it trending during both home games against the Blues (over 1.2-million impressions) and the Bulls (over 1-million impressions) on the night of the games.
Other elements go4word has included is the use of a twibbon, which supporters can load to their Twitter and Facebook profile images with 1 468 supporters using the “I am a DHL Stormer banner.”
In keeping with sport go4word has also been appointed to manage the media relations and communication of the African leg of the DHL Manchester United Champ19ns Trophy Tour, which will visit South Africa, Tanzania, Uganda, Senegal, Kenya and Ghana in April with Manchester United Legends Andrew Cole, Gary Bailey and Quinton Fortune.
DHL will deliver the Premier League trophy to 27 countries worldwide travelling 77 000km where it will host private VIP events in each country, where press and customers will get an opportunity to engage with the legends and trophy.
Sumesh Rahavendra, DHL head of marketing Sub Saharan Africa comments, “DHL has a number of exciting sports partnerships ranging from rugby and football to Formula 1™. The DHL Stormers and Manchester United are two great examples of partnerships that we’d like to build on within the continent, and go4word’s social media and sporting expertise are instrumental in ensuring these partnerships are publicized and promoted both on and offline.”
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