The current state of youth culture tends to look beyond health and medical conditions that lead to traumatic life experiences. Most often, the youth is happy to be in attendance of events that sing awareness, but every so often, the awareness is limited to just tweets and a basic blog post with limited information. So many young South Africans are affected by breast cancer directly or indirectly, and most often the voices of cancer are never heard or get the opportunity to share their views.

As a brand, Street Mag Media has become personal about issues that affect woman and children, and cancer amongst black woman has become one such topic that the brand interacts with as passionately as it does with all things digital.

 "It's really just a small action from our end as Street Mag Media, but it's a reminder to our peers and friends that sometimes being aware of health conditions such as cancer, can save lives. Outside the digital spaces, we are a very health aware group mostly for young black woman who view cancer as Taboo, if going pink on our digital platform will help, we will do it each year," says Street Mag Media founding editor, Tanki Em.

The content for the month of October will focus on women, health and lifestyle as a whole. But also remember to wear your ribbons, go for medical check-ups regularly and live a healthy lifestyle.

For more information, visit www.jhbstreetmag.co.za. Alternatively connect with them on Facebook or on Twitter.