Business executives are urged to attend the conference which will highlight the fundamentals when it comes to an organisation’s reputation. The line-up of speakers will take delegates through their paces on what to look out for and what the future holds for reputation management.

Managing director of Reputation Matters, Regine le Roux, says; “How an organisation operates at all levels and in all business functions ultimately contributes or breaks down its reputation. Local experts as well as guest speakers from the United States of America, Poland, Germany and Australia will provide insight on numerous aspects of reputation management.”  

Multiple award-winning public relations and marketing executive, Huma Gruaz, founder of Alpaytac communication agency in the USA, will be speaking. With 20-years of experience under her belt, 
Gruaz has turned Alpaytac into one of the most cutting edge integrated communication agencies in the USA. Using an integrated traditional/social media approach to PR, Gruaz is helping leading companies in the USA and across the globe build their brands and manage their reputations with success. In 2010, she was selected as Brand Marketer of the Year by PRNews and in 2014 she was recognised as one of PR News’ top women in the U.S. Most recently, Alpaytac has been named a finalist for the PRNews 2015 Small Agency of the Year Award.

Also speaking in the external communication realm is celebrated South African journalist, Mzilikazi Wa Afrika. The award-winning investigative reporter at the Sunday Times will take attendees through ethical journalism and the media in general. In 2014 he published his memoir, Nothing Left to Steal, after he was arrested in 2010 when an article he co-wrote exposed the national police commissioner.

Social media is another aspect that influences an organisation’s reputation. All the way from Poland, Norbert Ofmanski will discuss this platform and how to manage its processes when it comes to reputation management. Ofmanski is the managing director of one of the largest public relations firms in Poland, Onboard. With over 20 years’ experience in the field, he is also an author of many public relations publications.

“We encourage all businesses who value their reputation or want to build on it, to attend the 2015 Reputation Conference – a platform where ideas will be put into context and become reality,” concludes Le Roux.

The event is endorsed by the Public Relations Institute of Southern Africa (PRISA), and members will receive CPD points for attending.

Other speakers for the day include: Andrew Boraine, CEO of the Western Cape Economic Development Partnership (WCEDP); Mothobi Seseli, CEO of Argon Asset Management; Prof Ronel Rensburg, head of the Communication Division at the University of Pretoria; Nicole Webb, founder and director of Impact Communications in Australia and Lutz Cleffmann from ECCO International Communication Network in Düsseldorf, Germany.

For more information, visit www.reputationmatters.co.za. Alternatively, connect with them on Facebook or on Twitter.