As of Friday, 1 January 2016, the two companies are
joining forces to offer their leading fashion and retail clients an extended and
integrated communications service.
Lorraine Maisel, founder and MD of Styling Concepts, says, “Our brands are
national so it is key that we deliver creative campaigns effectively on this basis.
Styling Concepts and Press Room are leaders in their regions and together they can
now offer clients a better understanding of the geographical nuances, with deep
connections and relationships in both regions and the ability to provide an effective
service for the national media.“
Lorrianne Cloete, founder of Press Room, says, “The Press Room and
Styling Concepts are perfectly synergized - from operations, to values, to our unique
approach to communications. We both believe in delivering highly creative plans for
our brands and it’s awesome that we can deliver this nationally.”
“I have always admired Lorraine’s work and I’m thrilled to be working with her and
the dynamic team of Styling Concepts,” adds Cloete.
Currently clients in their combined stable read like a who’s who of SA fashion and
include H&M, Converse, Sunglass Hut, Scotch & Soda, Ray Ban, Havaianas,
Superdry, Skullcandy, Le Coq Sportif and more.
Currently there are no other such niched fashion PR / press office agencies
operating on a national scale in South Africa. Considering the growth of brands
within the fashion arena and the diverse geographical nature of the SA market, this
merger positions the new business well to capture the attention (and the business)
of brands looking to grow and be noticed within the fashion and lifestyle arenas.
For more information, connect with Styling Concepts on
Facebook or on
Twitter. You can also contact Press Room on
Facebook or on
Twitter.