Both companies are entrepreneurial businesses with every team member committed to getting the job done, no matter what it takes.
FGI is a market research company that provides valuable insights in an instant, with quality data, on time, every time, anywhere in Africa. FGI is focussed on three pillars that uphold the quality of its research: the right target market, the right medium and the right questions. As an innovative data collection and reporting company, whose team considers all aspects of research, FGI aims to answer clients’ questions and objectives rather than selling off the shelf solutions. By using up-to-date technology, it achieves results in the quickest possible time, with no loss of quality. It was one of the first companies to implement mobile technology in the data collection process. FGI has grown from strength to strength, expanding into Africa with great success and winning many blue chip accounts along the way.
Stone Soup is a full-service public relations consultancy, established in 2002, with a solid positioning in the media and marketing sector. It forms a part of the Iconic Group which offers every aspect of the ideal marketing mix, a true 360-degree approach that allows for deep client understanding and fast delivery on time and on budget. Stone Soup specialises in innovative communication interventions and is an expert in effective, bespoke communications strategies, specialist writing skills and project management.
“We identified the need to build FGI’s profile and increase awareness of what we have to offer, both in South Africa and Africa. Stone Soup was my first port of call as a communications partner having evidence of their professionalism, insightful strategic intervention and effective tactical delivery. I have worked with Stone Soup’s MD (and the Iconic Group CEO), Sandra Gordon, for many years, with FGI conducting the research for the MOST Awards and I am delighted to collaborate in a new way,” says Brad Aigner, managing director of FGI.