The Comrades Marathon isn’t just about the top ten race finishers who receive a gold medal. It’s about the excitement and anticipation experienced by a first time Comrades runner standing on the starting line, the feeling of satisfaction when reaching your goal time, the rush of relief as you spot your loved ones on route or the comradery when helping a fellow runner over the finish line. These are the gold moments that celebrate the human spirit on which the Comrades Marathon is built.
Fetsi Mbele, senior communications manager: Brand Experience, Coca-Cola South Africa says; “This year, Coca-Cola will be paralleling the feeling of drinking a Coke with the feeling of winning gold through the celebration of iconic gold moments both at this year’s Comrades Marathon and throughout the history of the race. The Comrades Marathon is built on gold moments. We want to bring everyone involved in the race, from runners to spectators, together around their shared gold moments.”
Attendees at the Bonitas Comrades Marathon Expo on Thursday, 26 May to Saturday, 28 May at the Durban Exhibition Centre will be given the opportunity to take a walk through some of the most iconic gold moments in the history of the race before sharing their own Comrades #GoldMoment while sipping on a cold Coca-Cola. Visitors to the Coca-Cola stand who share their Comrades #GoldMoment will also receive a unique Coca-Cola Comrades Marathon #GoldMoment t-shirt to wear proudly on race day while cheering on their loved ones.
On race day, Coca-Cola will be hosting a Gold Zone on Old Main Road in Hillcrest and will reward select lucky spectators who are wearing their #GoldMoment t-shirts, as well as spectators at home who share their Comrades #GoldMoment, with Coca-Cola prize hampers.
“Every runner and every spectator will experience their own unique #GoldMoment at this year’s race. We cannot wait to share these moments with them come Sunday the 29th May” concludes Mbele.