Steyn is a seasoned business and marketing professional who is now tasked with taking KRS’ enterprise mobile application offering to sub-Saharan Africa. With a shortage of skilled ‘app’ developers, especially in the enterprise sector, Gerard believes that KRS with its in-house skills and extended knowledge of building bespoke software systems, coupled with its international specialist partners, has what it takes to bridge this gap.
Simplifier-in-chief of KRS and KRS Mobile, Lorraine Steyn identified the need to appoint a senior executive to handle the demands the company is facing since launching its mobile app division. “Gerald has the requisite business experience to understand an enterprises’ fundamental business needs, while at the same time, navigate the complexities of the digital world and all the benefits it can bring.”
“Since launching KRS Mobile, we have been pleased with the interest our approach has received from the market. Mobile Apps have great potential to be business disrupters, but must be secure and properly integrated with enterprise systems, to give full value.”
KRS sees many opportunities for business app-development, particularly in the consumer space, where businesses can get much closer to their customers. Apps need to look good, and give a great user experience, as well as performing the function they are ‘designed’ to do.
Concurring with the above, Steyn remarked: “App development enables a business to streamline processes, empower employees and engage with customers on a wide variety of levels. Heavily influenced by the IoT, making cloud-connection a reality through smart devices – phones to fridges and cars and everything else that can ‘connect’, the future of the ‘app world’ is very exciting.”