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How to effectively market to women

How to effectively market to women

Marketing

The days of using pink to appeal to a female audience in marketing are long gone. Yet, many businesses and brands still fail to effectively target the demographic that holds the majority of buying power: women.

 
How to effectively market to women
How to market to women
What do women like in advertising
Female marketing
How to target a female audience
Female consumer spending trends
Marketing to women effectively
Breaking stereotypes in female marketing
Targeting specific female audiences
Inclusive marketing strategies
Diversity in marketing teams
Storytelling in female-centric marketing
Empowering women in advertising
Gender-inclusive advertising
Understanding female consumer behaviour

TDC opens call for four global scholarship programmes

TDC opens call for four global scholarship programmes

Marketing

The Type Directors Club (TDC), the world's leading typography organisation, has announced that it has opened the call for applications for its four global student scholarship programmes.

 
TDC opens call for four global scholarship programmes
TDC
Type Directors Club
Typography organisation
Typography
TDC applications for global scholarship programmes
TDC Scholarship Programme
TDC student scholarship programmes
TDC global scholarship programmes
TDC scholarships
Global scholarship programmes
Student scholarship programmes

BBC Studios and BBC News launch new website and app

BBC Studios and BBC News launch new website and app

Media

BBC Studios, the commercial arm of the BBC, and BBC News have announced the global launch of the all-new BBC.com and BBC app. This will transform the way digital audiences read, watch and find the BBC's journalism and storytelling outside of the United Kingdom (UK).

 
BBC Studios and BBC News launch new website and app
BBC Studios
BBC News
BBC Studios new website and app
BBC.com
New BBC.com
BBC website
New BBC website
BBC app
New BBC app
BBC.com experience
BBC journalism
BBC storytelling
Digital audiences
Tech advancements
Enhanced advertising

<i>Tuks FM</i> unveils surprise rebranding in on-air stunt

Tuks FM unveils surprise rebranding in on-air stunt

Media

Tuks FM 107.2, the campus radio station of the University of Pretoria, has announced that it astounded listeners with an electrifying on-air stunt, unveiling a surprise rebranding as UP FM. This daring move, executed with flair and spontaneity, underscores Tuks FM's commitment to innovation and creativity in the dynamic world of radio broadcasting.

 
Tuks FM unveils surprise rebranding in on-air stunt
Tuks FM
Tuks FM surprise rebranding
Surprise rebranding
Rebranding in on-air stunt
Rebranding stunt
Tuks FM rebranding stunt
Tuks FM rebranding
Tuks FM on-air stunt
Rebranding as UP FM
UP FM for one day
Campus radio station
Campus radio
University of Pretoria
Radio news
Radio broadcasting

<i>Loeries</i> announces 2024 campaign 'This is Tough. So Are You.'

Loeries announces 2024 campaign 'This is Tough. So Are You.'

Marketing

The Loeries has announced its 2024 campaign which was created by award-winning agency The Odd Number. The campaign theme 'This is tough. So are you.' acknowledges the efforts of the brand communications industry in creating breakthrough campaigns despite the challenges that are being faced by the industry.

 
Loeries announces 2024 campaign 'This is Tough. So Are You.'
Loeries 2024 campaign
Loeries campaign
This is Tough. So Are You.
This is tough. So you are you. campaign
The Loeries
Loeries
Loeries Awards
The Odd Number
The Odd Number agency
Brand communications
Brand communications industry
Brand campaigns

INMA announces <i>No Subscription Ceiling for News Media</i> report

INMA announces No Subscription Ceiling for News Media report

Media

The International News Media Association (INMA) has announced that it has released a new report focussed on breaking down the myth that there is a subscription ceiling in news media.

 
INMA announces No Subscription Ceiling for News Media report
New INMA report
INMA report
No Subscription Ceiling for News Media
INMA International News Media Association
Subscriptions ceiling in news media
Subscription ceiling
News media
News media report

BBC Studios and SABC launch BBC Primetime on S3

BBC Studios and SABC launch BBC Primetime on S3

Media

BBC Studios and South African Broadcasting Corporation (SABC) have announced BBC Primetime. This is a brand-new content block for S3, featuring a hand-picked selection of award-winning dramas, factual entertainment and documentaries from BBC Studios' award-winning catalogue.

 
BBC Studios and SABC launch BBC Primetime on S3
BBC Studios and SABC partnership
BBC Studios
SABC
South African Broadcasting Corporation
BBC Primetime
S3
Brand new content block
New BBC show
BBC Studios catalogue

Navigating political journalism

Navigating political journalism

Media

Politics is the name of the game in 2024! With elections everywhere, people are itching to cast their votes. Before ticking a box on the form, they need to decide who they want to vote for. Information is the key to those decisions — and that is where political journalism comes in. 

 
Journalism
Political Journalism
Political Journalists
Journalists
Types of journalism
Ethics in journalism
Ethics in political journalism
Political journalism ethics
Political reporting
Political reporting
What are the ethics of journalism
What do you need to be a political journalist
What is the relationships between journalism and politics
What is the scope of political journalism
How do you become a political journalist

CAFSA rebrands as SAPF

CAFSA rebrands as SAPF

Publicity

Charities Aid Foundation Southern Africa (CAFSA) has announced that it has officially rebranded as Southern Africa Philanthropy Foundation (SAPF). This is a significant step towards bolstering its influence in philanthropy and charitable endeavours across Southern Africa.

 
CAFSA rebrands as SAPF
SAPF
Southern Africa Philanthropy Foundation
CAFSA
Charities Aid Foundation Southern African
Philanthropy
Philanthropy in Southern Africa
Philanthropy initiatives
Philanthropy's role in South Africa
CEO of SAPF
Gill Bates

BiobiN announces sustainable organic waste management is key to water conservation

BiobiN announces sustainable organic waste management is key to water conservation

Publicity

BiobiN has announced that Friday, 22 March 2024 was World Water Day, dedicated to accelerating water conservation, safeguarding natural water resources and increasing access to water for drinking and sanitation.

 
BiobiN announces sustainable organic waste management is key to water conservation
BiobiN
BiobiN South Africa
Sustainable organic waste management
Organic waste management
Waste management is key to water conservation
Water conservation
Water conservation in South Africa
Water conservation practices
Water in South Africa
Water resources in South Africa
Brian Küsel of BiobiN South Africa
World Water Day
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